How do I create a Google Analytics account

Getting started with Analytics

Start to collect basic data from a website:

  1. Create or log in to your Analytics account:
    • Go to
    • Select one of the following options:
      • Click on the Start free to create an account.
      • Click on the Log in to Analytics to log into your account.
  2. Set up a property in your Analytics account. A property represents your website or app and is the focal point of Analytics data from your website or app.
  3. Set up a showing of reports in your property. Views allows you to create filtered views of your data. You can f.ex. view all data, apart from your business's internal IP addresses, or all of the data that is linked to a specific sales region.
  4. Follow the instructions to add the tracking code to your websiteso you can collect data on your Analytics property.

Google Analytics: First StepsFour steps in Google Analytics that will help you gain a clear, comprehensive picture of your business.

Next steps

Set up your account, your properties and your impressions in order to establish access to your data, and to define which data is to access.

You can f.ex. do the following:

Modify your tracking code to collect additional data, f.ex.:

  • User interaction with links, buttons, videobetjeningselementer and other dynamic elements on your website or in your app. Get more information about event tracking.
  • E-trading activity, such as user engagement with the product listings and internal promotions and get information on how effective your users moved through the buying and payment process. Get more information on the collection and reporting of data relating to e-commerce and expanded e-commerce.

Download the Analytics app

When you have installed the tracking code on your website or in your app and set up your Analytics account, you can download the Analytics app from the Google Playso you have access to the Analytics reporting everywhere (or at least the places, where there is a link).

Get more information on the Analytics app

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